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DESCRIPTION any of us have great ideas of creating a mobile app but do not know where to start. Without proper knowledge of how to create, design, build and market a mobile app your great idea might just stay as an idea. This session will guide you through the different elements you need to consider to make your mobile app idea come to fruition. The presentation will not teach you how to program and is specifically designed for non-technical people with no prior technical or programming knowledge. We will take though the entire lifecycle of creating an app – app economy, design, development, testing, marketing and management.

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